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Email Marketing the most cost-effective way to grow your business.

Now Basic E-Marketing is included in Act! Premium Desktop

Act! Marketing Automation AMA

Email marketing remains the most cost-effective way to grow your business. With Act! emarketing, it's easy to drive sales and stay in front of your customers using professional, mobile-friendly emails you create, send, and track from within Act!.

See Version Table for your E-Marketing Campaign.

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Ensure customers take notice of your emails with personalisation options, like dynamic data integration and eye-catching images. Upload and host documents and images that can be used to enhance your emails, then easily those assets in your emails.

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Surveys: Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about your prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles.


Real-time campaign metrics: View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of your campaigns and improve your marketing strategy over time. Individual campaign results push to Act! contact records automatically for a detailed interaction history.


CRM workflow with prioritised sales follow-up: Automate workflow between sales and marketing to maximise engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting you of new prospects, prioritising follow-ups, and delivering a delivering a composite view of engagement in a single solution. Notify Act! users via email and create Act! activities and opportunities automatically based on campaign and website interactions completed lead forms and surveys.

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Create attention-getting promotional emails, Happy Birthday notes, renewal notices, e-newsletters, and so much more using the intuitive drag-and-drop template editor. Easily personalise templates to fit your brand or import your own HTML files for a completely custom campaign.

Campaign management: Send beautiful, responsive email campaigns to your Act! contacts and groups. Dynamically merge fields into your campaigns from Act!

Interactive template editor: Build responsive email campaigns using the interactive template editor. Get started with 25 sample templates, and then customize imagery, colors, fonts, and more to fit your brand. Import photos from repositories like Dropbox or use one of over 500,000 free, high-quality stock photos via Unsplash, Pexels, and Pixabay.

Mobile & desktop preview: View desktop and mobile email campaign previews to ensure your images, copy, and other campaign components render perfectly before you send.


Social sharing: Publish campaigns to social sites like Facebook, LinkedIn, and Twitter to engage your social networks and expand your reach. Drive traffic to your social networks with social buttons in the footer of your campaigns


Drip marketing: Build multi-stage drip campaigns using the visual campaign workflow designer to send a series of automated campaigns or communications to your prospects and customers. View email statistics and manage subscribers in each stage of your drip campaigns.

Response-driven nurture marketing: Build highly personalized, response-driven nurture marketing campaigns using the visual campaign workflow designer and let Act! Marketing Automation do the work for you. Campaigns are automatically triggered by recipient responses, based on criteria you define.


Advanced lead capture & surveys: Take lead capture and surveys to the next level with advanced forms and surveys that allow further actions in Act! Create Act! activities and opportunities automatically based on recipient responses. Send notifications to Act! users when responses come in. Even load contacts into specific campaigns automatically.  interested. See who’s been on your site today, yesterday, this week, last week, or the last 30 days. Gain rich insights with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follow-ups in Act! automatically.

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Event marketing: Host successful webcasts, tradeshows, and more with a nurture template designed for marketing events. Send event invitations, gather registration information, track attendees, send thank you emails, and more.


Lead management & scoring: Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up. Set up automated tasks and alerts in Act! to keeps deals moving and close sales faster.


Website activity tracking & analytics: Identify prospects on your website in real-time to engage with them when they are most

A/B testing: Test specific elements of two campaigns to pinpoint your most impactful subject lines, email content, and more. Use the results to continually improve your content.

Act! CRM Cloud 2 Tiers Standard and Expert 

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Act! Premium Self Hosted Marketing Tiers

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Email Marketing
170+ Responsive Templates
Interactive Template Editor

Email Tracing and Metrics
Drip Marketing
Visual Workflow Designer

2.5K Emails per month


Turnkey Campaigns

Social Sharing

Landing Pages


Drip Marketing

Visual Workflow Designer

Campaign Calendar

Deliverability & Compliance Tools

25K Emails per month


Automate Actions from Campaigns

Response-Driven nurture Marketing

Asset Tracking

HTML Email Template Editor

Advanced Lead Capture

Lead Management & Scoring

Event Marketing

Website Activity Tracking

50K Emails per month


Automate Actions from Campaigns

Progressive Profiling

A/B Testing

Deliverability onboarding session

100K Emails per month

Topics - AMA Marketing Automation Training
  • Interactive Template Editor

  • Landing Pages & Lead Capture

  • Surveys

  • Drip Marketing

  • Real Time Campaign Metrics

  • Marketing Calendar

  • CRM Workflow

  • Asset Tracking

  • A/B Testing

  • Lead Capture and Surveys

  • Website Activity Tracking

  • Lead Forms